It’s hard to believe that a 21st century woman would make such a statement. I know, I’m shaking my head at myself, but it’s true – looks really do matter.  First impressions are lasting and one of our most impressionable senses is our eyes (even for those with compromised or lost sight, other senses intensify and create a “visual” mental image (if you will) to help the brain process, assimilate and understand signals that are received.  Because of the strength and lasting nature of these first-encounter visual images, it is critically  important that every business appearance positively represent our brand image and reinforces our business message.

If you think your business would benefit from a First Impression Assessment contact us today.